Archive for the ‘SEO’ Category

Stop believing these SEO myths

Posted by Tom Starks On October - 24 - 2017

 

The likelihood is that you have heard talking about search engine optimisation. It’s impossible not to know a thing or two taking into consideration that about 90% of marketers in Sussex use it. Just to refresh your memory, search engine optimisation or SEO is one of the most efficient ways of improving a business’ visibility in the digital world. As a matter of fact, SEO is so efficient that many view it as a life-saver. Unfortunately, many myths have been established over the years. If you’re intention is to launch a search engine optimisation campaign in the near future, you might want to ignore the following myths. Don’t believe them or if you thought that there was a grain of truth to them, don’t anymore.

Keyword targeting is totally unimportant

When you hear the word hummingbird, you think of an animal that is small and colourful. In the world of digital marketing, hummingbird, spelled with a capital H, refers to a search algorithm. Google launched Hummingbird in 2013, being designed to identify users’ search intentions. Many people are of the opinion that keyword targeting isn’t relevant anymore, since the introduction of this search algorithm. Wrong, wrong, wrong. Keyword are still displayed on the first page of the search engine results so, as you can imagine, they’re important and any SEO Sussex agency can confirm that. In fact, targeting keywords has never been so important. Your website’s meta tags need to be optimised and don’t forget about the content.

You only need on-page SEO  

On-page search engine optimisation has everything to do with your web page. More precisely, you or an SEO East Sussex expert alters the code, text, and visual elements. Each single page of the online platform is optimised so that web traffic increases and the site as a whole is ranked positively. On-page SEO is enough. Or is it? The thing is that you can’t afford not to do off-page search engine optimisation. Why? Because the techniques complete your efforts. When search engines do their job, they consider both the on-site and off-site factors. They have to provide users the best possible results, so search engines don’t ignore off-page factors and neither should you.

Your IT guy can do SEO   

As any company that respects itself, you have your own IT guy. You’ve thought long and hard and came to the conclusion that anyone with knowledge of computers and technology in general can launch a digital marketing campaign. It’s understandable why you’d think so, yet the truth is that your IT guy can’t help you. Only a SEO Sussex professional can. Sur, one does need technical skills to implement search engine optimisation changes, but this marketing approach isn’t limited to the technical side. Link creation and content writing are things that require language skills. When creating powerful, original content for your website, or others, you need excellent writing skills. With link creation, it’s the same thing because the links are naturally integrated within a text.  

 

Selecting the right SEO specialised company 

Posted by Tom Starks On September - 11 - 2017

 

Search Engine Optimization has become one of the most powerful and effective marketing strategies, allowing businesses of all kinds to benefit from increased website traffic, ROI, increased site usability and several other perks. If you have decided to take advantage of what SEO has to offer, and to implement this type of marketing strategy yourself, the next step you will have to take is finding the right specialists. Because the number of offers available is fairly extensive, making a reliable choice is not that easy. However, if you have a few relevant selection considerations in mind, you will eventually manage to choose the right SEO Haywards Heath company. Here are the most important things to look for:

Experience

The longer a SEO company has been in business, the better their services are likely to be. If you do not want to take any risks, and want to make sure you are getting only the best there is, choose to collaborate with a team of SEO specialists that are experienced and have worked with enough clients.

Request references

What better way to figure out just how good a SEO team actually is than by knowing their other clients have been satisfied with the services received? Never choose to hire a company that does not provide you with any kind of references or testimonials to prove the satisfaction of their clients. Usually, good SEO companies have more than enough impressions from clients posted on their website, but if you are unable to find any conclusive information, you can simply search on the internet yourself, to see if there are any complaints or positive feedback posted somewhere.

Fees

Although money should not be your primary section factor, you probably want to benefit from a reasonable offer. Avoid choosing the cheapest SEO services you come across, because the quality of the work provided is less likely to meet your needs, but look instead for a company with reasonable, affordable prices on their SEO packages.

Customer care

Last but not least, although it might not seem relevant at first, hiring a company that values client satisfaction and ensures an optimal communication with the client throughout the entire collaboration is also likely to provide you with a higher service quality. Hiring a responsive and friendly team can make all the difference. The way a company treats potential clients can say a lot about their reliability and professionalism, so before deciding to resort to one company or another, make sure to pay attention to the firm’s philosophy on customer care.

Implementing a SEO strategy is certainly a great way of creating more awareness for your business and attracting a higher daily traffic on your website, but in order for the SEO services received to actually meet your expectations, collaborating with the right specialists is a must. The few tips mentioned above will help you come across the right people for the job, and allow you to enjoy a collaboration that will bring you positive outcomes.

How to forget about plagiarism problems

Posted by Tom Starks On November - 1 - 2016

It is true that you can make a lot of money while posting different articles on the internet. This happens because people spend a lot of time looking for different things or reading interesting articles. Today, people read the news on different sites and they forgot about old newspapers. They prefer to read different articles where they can find additional information and it is free. At the same time, it is more comfortable to stay in your own bed or sofa and read what you want. If you are looking for some tips for different situations, it is also free and easy to learn it only by typing the keywords. This is the reason why you can make money only because some people visited your site and read your article. If you want to try it, you should know that you can have problems with plagiarism. Fortunately, if you give a chance to Tocuweb to solve these problem, you will be impressed about what he can do.

A few things that you need to know

If you didn’t know how to get rid of the problem of plagiarism, you should be informed that there is a software that can do exactly what you needed. It is very simple to use and most of all, it is safe. You don’t have to worry that it can cause you some problems with your computer because it was especially created to make your work easier, not to complicate it. If you were afraid that it is not safe, you can be sure that it was approved and you can read the certifications that are real. This software is very effective with any type of content because it is very complex considering the fact that a team of experts created it. Don’t hesitate and after a few seconds you will see that it can make miracles.

It is not difficult to understand how it works

It is very possible that you have thought that this program is very hard to use and most of all to understand how it works. In fact, if you pay attention, everything will be clear after a few explanations. This software is based on a method that can easily replace some letters from any content with other letters that look identical. It sounds strange because many people don’t know that these words are the same but they belong to a different alphabet. In order to understand it easily, you have to know that Russian or Greek alphabet have letters that can be changed with some English letters and Google won’t detect plagiarism. This happens because that article will have other characters then the article that you took from the Internet. It sounds unbelievable but it is completely true and people who tested it were very satisfied. The most beautiful thing is that you can obtain many different articles using this smart software. It is very profitable because you will make a lot of money from these contents that people will read.

 

 

 

Mistakes to avoid when writing SEO articles

Posted by Tom Starks On May - 23 - 2016

Many people claim that writing SEO content is one of the easiest tasks to do, since it only implies inserting some keywords in a 200-word article and upload it on the internet. However, people who actually work in this industry know that this is not what writing SEO articles imply. SEO marketing agencies that have vast experience in this industry, as it is the case of http://www.jenkinsonassoc.co.uk/, pay great attention to details and know exactly what mistakes to avoid in order to have those perfectly written SEO articles.

Grammar mistakes

One of the most important things to take into account when writing articles or blogs is to pay great attention to potential grammar mistakes. It is highly recommended to read the article again right after it was finished, because it might happen for the writer to have missed some grammar mistakes while staying too focused on the content of the article. You would not want to upload an article on the internet and then receive comments from your readers that you have misspelled a certain word or have forgotten to add an “s” for instance.

Improper keyword research

Before starting writing an SEO article, it is mandatory to make a keyword research. Search Engine Optimization Marketing is based on writing articles and blogs that have certain keywords included, which people would search for when accessing one of the search engines on the internet, such as Google. Whether it is a single word, or a phrase, it must be something people would look for on search engines. One of the easiest ways to establish which keywords are suitable for specific articles is to search for them on the Google AdWords platform.

Writing short articles

It has been proved that Google tends to give preference to those articles that are “in-depth” written, which means that have more than 1500 words. It is not recommended to stick to 100-word or 200-word articles, since even though all the necessary information regarding a certain subject can be said in 100 or 200 words, it will not be useful to you, because Google will not rank your article as high in the search engine results pages as necessary for readers to see your article. Articles that have at least 500 words are a better choice.

Wandering off the point

When writing SEO articles, it is important to stick to the subject and not wander off the point. People want to read an article on the internet because they want to find detailed information about specific things. If you give your article a title and you talk about totally different things in the article, there are high chances other people never to want to access the website where your article is posted anymore. Make sure you stick to the subject and write things people will be interested in reading.

As you can see, these are some important mistakes you should avoid the moment you start writing SEO blogs and articles if you want to have numerous readers and to benefit from the best results.

Things to watch for when having a PPC campaign

Posted by Tom Starks On May - 17 - 2016

 

Both large and small companies are using PPC campaigns to improve their effectiveness. Companies’ managers have realized lately that PPC is a sure method of generating profit and they do not have to invest in a different method of promotion. In addition, when using a platform like PPC Hero you have the possibility to find a lot of information about how you can improve your PPC campaign, and how to reach to the targeted audience. PPC is one of the most effective methods used in the online world to promote a business, because it works very simple, and it brings great results. If you have not used PPC before, and you plan to contact a professional company in the near future, here are some things you should know.

PPC requires collaboration

You might have the wrong impression that all you have to do is to find a suitable company, like SMBclix a PPC Agency to provide you this type of services, and from that point, the specialists are the ones who handle the entire process. As much as you would want for the PPC pro to be the only one who does it all, you have to collaborate with the team, because PPC is all about collaboration and strategy. You are the one who knows all the details about the business you are running, so you should collaborate with the PPC because s/he is the expert in that particular domain, so you could help each other. You have to bring together your ideas and see what goals you have for your company.

PPC is not easy

When you think about using this method to help your company grow, you have to collaborate with a specialized company, or person, because if you hire a college student to handle your data and monitor your account you will not obtain the results you might have in mind. If you want to benefit from results, you should collaborate with specialists because it requires great strategies, skills and a deep understanding of the advertising platforms. Also, because it has the purpose to reach to clients the person who manages your campaign needs to have marketing sense, creativity and a thorough knowledge of the guidelines and rules.

PPC is ongoing

If you choose to collaborate with a reputable company, then you can be sure that you will get back a nice part of your investment. And you should not stop using PPC when your company is in full growth, because it will continue to support its improvement. In addition, PPC will become a support system for the events of your company, like the launch of a new website, products and services. Some of the companies choose to rebrand themselves at some point in their evolution, so if you consider this step for your firm, you should continue using PPC because it will prove very useful. Therefore, pay attention to these things before choosing the company to collaborate with, and enjoy the benefits provided by a PPC campaign.

 

Benefits of Social Media Business Owners Should Know

Posted by Tom Starks On March - 16 - 2016

Social networking is no longer a way to make friends over the Internet. Entrepreneurs have gradually discovered that a having an account on a social network can bring them closer to current or potential customers, suppliers, distributors or other business partners. Business owners have begun to enjoy the simplicity of using social media to promote their business. Find out more about this subject in the next article.

You can find your target market

First, once you open an account on a social networking site, you can connect with everyone who has joined the service and you can meet a lot of new people. Moreover, thanks to the tools offered by these networks, it is possible to find a specific customer that wants to connect with you and use your services, or in other words your target market. This way, you can move to the next step, which consists in improving the services that you offer to your valuable customers.

You can improve your services

Another advantage is that you get to learn about the perception of others on your company. You can therefore find out in real-time what others think about your business, and what are the plans of your competitors. At the same time, you can be aware of some specific issues that bother people and find solutions to improve your services and make some changes for the better. If you don’t know what changes to make, you can always hire an expert from candesco.co.uk or other places where you can find experts that are 100% willing to help you promote your business and learn one or two important things about SEO and social media in general.

Your team can be more productive

Your team members have the chance to use social media networks to collaborate in a more efficient manner by creating working groups and focus on completing specific tasks or projects. This helps them gather more information about each other and adapt their actions to the success of the project.

You are more open to change

Social networking platforms always come with something new. Do not hesitate to use them if they are in favour of your business. Also, be flexible when your employees propose new communication technologies or social media tools that can be used to your full advantage. Most importantly, do not be afraid to have a slightly personal attitude. From time to time, it’s important to create a more personal connection with customers and employees via social media platforms

How to achieve online marketing success

Posted by Tom Starks On December - 12 - 2014

The advent of the Internet has shaped business marketing, becoming the most efficient marketing tool available at the moment. It is not surprising that specialists adopt online based strategies considering the fact that people spend more time surfing the net than doing any other activity except perhaps sleeping. Digital marketing is a golden opportunity for companies to get ahead of their competition, but you need to have a sound plan and use an efficient method to be successful in your attempt. Digital marketing campaigns need to be creative, customer-oriented and well-designed in order to give results, so it is important to choose an Ottawa online marketing team capable of designing a strategy that will meet these demands. There are four essential goals online marketers have to keep in mind, if they want to create an efficient and cost-effective digital promotion: strengthen the relationship with customers, use social media platforms at their full potential, write relevant content and deliver.

The biggest mistake online marketers seem to make is trying to address a large number of people at once losing sight of the ones they have already won over. There is no value in continually hunting new customers, if you neglect the loyal one in the process. You should focus on creating a great environment for your customers and build strong relationships with people. That bond you share will have more value than any other marketing trick, because people will start talking about you and recommend you. It is essential to understand that a referral is no longer what it used to be in the past. Then, you could reach out to a limited number of people through referrals, but now people have hundreds and even thousands of friends on their social media accounts. A genuine comment of recommendation or a positive review on their wall can bring over to your side a greater number of people than you can imagine. Spreading the word has gained a whole new meaning and power in the digital world. Always show respect for your customers and make use of social media to deepen your bonds. Posting every day on your social media business page can also boost your popularity. However, make sure that you are not annoying your followers in an attempt to promote your services or products. Slip promotions in once in a while, but post normal things every day such as good morning messages and so on to build up trust.

 

You should hire the services of a professional Ottawa online marketing team that has the ability to respond to the current marketing demands. Good digital marketing can help you increase traffic, gain the trust of your customers and gain new ones in just a matter of months. It is needless to mention the importance of choosing a reliable service provider, considering the fact that online marketing can either help you build a strong online presence or ruin your image, if a wrong move is made.

Reputation.com

Posted by Tom Starks On June - 25 - 2012

Are you looking for a way to keep your information private as long as possible? In case you do, keep reading!

Nowadays, we can clearly see more and more information and private details making their path over the internet. Taking into account the fact that there is almost no person in this world that doesn’t have access to internet, those private information are ought to remain private, and not to be showed off over the world. And there’s no wonder why – who is that one person who wishes for their details to be seen by everyone? Having said that, some small or big measures are ought to be taken in order to keep our appearance and the first impression as good as possible. You may say that it is a dream that can not come true, but with the current technology it is possible! Keep reading if you wish to find more about the best modality to keep your standards as high as wanted:

Have you ever wondered why do some of us mislead a craved work place? Either way we accept and realize or not that most of the time we rumor about someone, the effect of our action can have a dreadful result, which can come to us and stain our reputation. Still, by accessing the Reputation.com you won’t have why to worry again about any rumor said by haters.

All of us have experienced the teenage adventure in their own way, but some of us managed to make it persistent as longer as possible. Nowadays, there’s no wonder why so many of us feel embarrassed by what happened in our childhood, especially when we were adolescents. These being said, a measure in order to keep our adventure a secret is ought to be taken if we wish to be respected and to have a flawless reputation. Taking into account the fact that the current technology is a lot more developed than it was years before, we don’t actually have why to worry – try Reputation.com!

Are you wondering how this majestic masterpiece works nowadays? The entire process is actually really easy – the first and most important thing it is based on is erasing all the private details and intimate information the link above finds about you. By this way, your private life will remain flawless, as well as your new reputation, since the Reputation.com will be careful to erase, stop and avoid any sites from showing off your personal information. Start growing a new and flawless reputation with Reputation.com!

Efficient help in your online personal branding

Posted by Tom Starks On April - 25 - 2012

If you’ve asked yourself dozens of questions of how to improve your reputation, then all of them will be answered shortly. Your created image is public and easy to intercept through the online personal branding. When having a bad reputation, there’s nothing you can do, but to find new ways of improving it. And since the internet has become everyone’s best friend, he can surely connect you to the most appropriate site, where you will receive all the explanations and methods which will lead you to a better self image.

When it comes to your online personal branding, you might be a little curious to find out what Google has to say about yourself. On this amazing site, reputation.com, you’ll find the necessary tips and all the needed information to increase your online personal branding. The first to mention great deal about this precise site, is that, once you’ve clicked on it, a pop up will be shown, in order to satisfy your curiosity in finding out more about your personal reputation. A completely free snapshot will reveal the mystery, once you introduce the necessary data for the search to take place. With a few personal details provided, such as full name, e-mail address and an accurate answer about your bumping into this site, you actually get to see how your profile looks over the internet! Your online reputation is something to worry about, but you can gain a positive one through some special products.

This site informs you about the importance of your online personal branding and its actual meaning. Have you ever considered the fact that not all the search results displayed over the internet aren’t actually yours? There are several articles on the site mentioned above, ones which will answer to your questions related with reputation. As a regular person, you’re probably not so enthusiastic about this concern, but think about future times, when you would want to own your own business, or become a public person. How will then affect your career, the reputation gained during time? As scrolling down over this site, you will find articles related to the effective help gained from a company dealing with online personal branding. Another efficient and attractive thing about this site, is the live chat. This means that you are able to get in touch with a person and ask for advice, require an opinion, or get more information about the products meant to improve your reputation.

Overall, there must be admitted the fact that the free snapshot, the customer service and all those useful articles filled with good information make quite an attractive content of this site! And the surprise comes along in the end, with the survey you can quickly complete by answering to a few questions which will show you the right product you need to purchase, in order to clean your public image over the internet. Besides, if you are not pleased with any of the personal or business products previously bough, there is clearly stated on the site that you will receive even the last penny of your payment, as long as the complaint is made within 90 days from the purchase.

The advantages of working with a vested SEO Services Firm

Posted by Tom Starks On April - 9 - 2012

Search engine optimization is a powerful tool that all web masters and online business owners resort to when they are in need of website promotion or efficient online marketing. SEO services refer to a series of techniques that have confirmed their usefulness in online marketing approaches by helping websites rank higher in search engine listings and attracting web traffic towards the sites. The optimization has hence become more and more popular, whether used for short term processes or long term strategies. In order to take advantage of the opportunities the online marketplace offers, businesses should hire the best web design and development team and make sure they have the SEO covered as well. By working with the most renowned web design agency Los Angeles has to offer, you can rest assured that your website will be a sight to behold, while hiring good SEO services will ensure that your great new website will gain enough exposure. On the Internet you can find many information with regard to the link building campaigns or SEO services involved in an optimization process, but even so, it is always better to employ the services of a professional SEO company, in order to obtain the desired and expected results. A well established SEO firm will have the necessary training, skills and experience, not to mention resources, to handle the optimization of your website, regardless of your business’s field of operation, its current commercial profile or status SEO wise.

Any which way you decide to go an whatever approach you choose for your optimization, the responsibility of the SEO company you employ will be to design or re-create the content of the site in order to meet the exigencies of the popular search engines and to be relevant to your target audience. By resorting to a vested provider, you can rest assured that the entire search engine optimization campaign is going on the right track from the start and results will not delay in appearance. It is an acknowledged fact that marketing is a business’s most powerful tool, but in order to take full advantage of its benefits and increase your profits by attracting more customers, you need to make sure that your efforts are not in vain. In the online market, the possibilities are endless and the large public opens a whole new level of opportunities, but at the same time, the competition is fierce and getting the right exposure is critical. If you work with a well established SEO firm, your chances of increased visibility on the appropriate websites and in front of the right audience are way higher. The issue is so essential because it also goes to what kind of traffic is being driven towards your site. It is pointless to draw a large volume of web traffic if it doesn’t materializes as clientele. Relevant traffic is a term used by every SEO company in reference to traffic that is most inclined to become paying customers.

 

Therefore, while SEO services and link building techniques may not be rocket science, there are certain tips and tricks that only industry insiders have knowledge of and that help the optimization process to run more quickly and generate better results. On the long run, whether you need specific techniques or extensive search engine optimization campaign, investing in a professional SEO firm will prove more cost-effective, because you will be guaranteed successful link building and the best of results right from the start, so no damage control or re-implementation costs will appear.