Stop believing these SEO myths

Posted by Tom Starks On October - 24 - 2017


The likelihood is that you have heard talking about search engine optimisation. It’s impossible not to know a thing or two taking into consideration that about 90% of marketers in Sussex use it. Just to refresh your memory, search engine optimisation or SEO is one of the most efficient ways of improving a business’ visibility in the digital world. As a matter of fact, SEO is so efficient that many view it as a life-saver. Unfortunately, many myths have been established over the years. If you’re intention is to launch a search engine optimisation campaign in the near future, you might want to ignore the following myths. Don’t believe them or if you thought that there was a grain of truth to them, don’t anymore.

Keyword targeting is totally unimportant

When you hear the word hummingbird, you think of an animal that is small and colourful. In the world of digital marketing, hummingbird, spelled with a capital H, refers to a search algorithm. Google launched Hummingbird in 2013, being designed to identify users’ search intentions. Many people are of the opinion that keyword targeting isn’t relevant anymore, since the introduction of this search algorithm. Wrong, wrong, wrong. Keyword are still displayed on the first page of the search engine results so, as you can imagine, they’re important and any SEO Sussex agency can confirm that. In fact, targeting keywords has never been so important. Your website’s meta tags need to be optimised and don’t forget about the content.

You only need on-page SEO  

On-page search engine optimisation has everything to do with your web page. More precisely, you or an SEO East Sussex expert alters the code, text, and visual elements. Each single page of the online platform is optimised so that web traffic increases and the site as a whole is ranked positively. On-page SEO is enough. Or is it? The thing is that you can’t afford not to do off-page search engine optimisation. Why? Because the techniques complete your efforts. When search engines do their job, they consider both the on-site and off-site factors. They have to provide users the best possible results, so search engines don’t ignore off-page factors and neither should you.

Your IT guy can do SEO   

As any company that respects itself, you have your own IT guy. You’ve thought long and hard and came to the conclusion that anyone with knowledge of computers and technology in general can launch a digital marketing campaign. It’s understandable why you’d think so, yet the truth is that your IT guy can’t help you. Only a SEO Sussex professional can. Sur, one does need technical skills to implement search engine optimisation changes, but this marketing approach isn’t limited to the technical side. Link creation and content writing are things that require language skills. When creating powerful, original content for your website, or others, you need excellent writing skills. With link creation, it’s the same thing because the links are naturally integrated within a text.  


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